Privacy Policy

Online Information Practices

The protection of our partners' information, both personal and financial, is a responsibility that Swan Energy, Inc. ("we" or "us" here within) does not take lightly. This notice of our Online Information Practices ("Notice" here within) applies to our website, SwanergeryInc.com, as well as other websites or consumer apps that are owned or operated by Swan Energy Inc. (the "Site"). The Notice dictates how we can collect, access, and use your information now and in the future. We have written the Swan Privacy Promise in order to give our partners full access as to how and why we use and share information we have collected. This includes information for your own protection, for the security of our own website, and for the processes detailed here.

 

Types of Information We Collect.

As visitors come to our Site, we may collect standard personal information including, but not limited to your: 

  • Name
  • Physical Address
  • Email Address
  • Primary Phone Number
  • Secondary Phone Number

This information is collectively known as your "contact information" and contains data we believe is necessary for our standard business purposes. We may also collect your social security number, driver's license or other ID information, or your credit/debit card information for purposes of payment, as well as the following information, listed below with its intended purpose. 

 

Information Use

Previously viewed URLs Marketing, site analytics
Transaction information Marketing, site analytics, standard business practices, completion transactions
Web pages visited/Time Spent Marketing, site analytics
Answers to Site polls, surveys Marketing, creating results graphics
Comments on Site Display comments, comment response
Cookies Marketing
Device identifiers Site security, analytics

Clicks on web ads or related pages

Marketing, site analytics
Contact information Marketing, standard business practices
Social media information Marketing, site analytics, standard business practices
Biometric Information Website security and verification
Geolocation Information Website security, marketing, and verification


Whenever you visit our Site, such information as what type of device you are using and what its operating system version is are also collected. This information is used not only to generate web traffic analytics but also to determine how our Site's customer journey is working for each visitor and to deter threats to our Site security. In association with our vendors and third-party partners such as advertisers, may collect information about your devices used to access our Site, regardless of whether you are logged in currently or offline. This type of collection includes:

Device and device usage information: It is possible that we collect information concerning the devices you use to access the site, including:

  • IP Address
  • Unique Device Identifiers
  • Type of Browser
  • Browser Language
  • Device OS
  • Internet Service Provider
  • Referring and exit pages or URLs
  • Type of Platform used
  • Language site is viewed in
  • Number of clicks
  • Domain names
  • Landing pages
  • Order of view of page and content
  • How much time spent on particular content pages
  • Information entered into specific forms
  • The local time/date when you are viewing the pages
  • The number of times you visit the Site
  • What apps you download
  • Performance data 
  • Error Logs

We may use cookies and similar software to assist in the collection of information for third-party analytical tools and technologies. These are often used to customize the way the Site interacts with you and to customize the advertisements shown on the Site as well as in emails sent to you and advertisements that appear on other sites that you visit. We also work with other third-party companies to record data in "real-time" using screen-capture devices. This information can be used for several purposes, including, but not limited to: Site analysis, analyzing our website traffic, detecting threats to our Site security.

How Your Information is Used

Unless specifically referred to above, these are the uses that your information is put to when collected on our Site. 

Purposes of Security

Authentication of device

Verification of transactions

Detection of fraudulent transactions

Maintenance of site security

Management of Site

Analytics

Website navigation enhancement

Effectiveness of individual web pages

Improvement of search engine results

Improvement of website performance issues

Custom user experience on swanenergyinc.com

Marketing

Collect data from sources outside Swan

Customize Swan ads viewed on third-party websites

Customize other ads viewed on third-party websites

Continue dialogue on your transactions

Match custom solutions to your selected interests

The Use of Cookies and Similarly-Functioning Technology

Swan uses third-party companies to assist us with online advertisements on our site as well as others, with conducting analytics work, and with the delivery of emails on our behalf. These companies in term use cookies and other technology to collect anonymous information about you during your visits to our Sites. Said information

is then analyzed to garner insight into which online advertisements appeal most to you, which we then use to enhance our deliverables. First-party cookies are used for similar analysis, but neither these cookies or any other tools we use contain information that personally identifies you. 

Social Media Information

Swan Energy, Inc. uses social media data to improve our content and extend our customers with more personalized offers. If you connect your social media profile to that of Swan Energy, Inc., you will be provided with a summary of what data is being collected. Every social network is different. The largest two we use are Facebook and Twitter. Twitter generally shares your username, basic profile and tweets you have made. Facebook provides your usernames, other basic data, posts you have made public, and items or posts you have "liked". Additionally, Swan Energy may use your email address or other contact information to obtain publicly available social media, but we only collect information that is designated public by your choice on your Facebook and Twitter privacy settings, as discussed in our Privacy Promise.

Interest-Based Advertising 

Our Internet-based advertising collects information across the websites you visit in order to predict what you like and dial-up advertisements that will likely appeal to you. This information is collected through service providers and social media companies using cookies and other digital tracking devices.

They are also used to optimize online advertising on the Site. None of the cookies or other devices contain any personal, identifiable information about you, and when creating the advertisements, we adhere to the Self-Regulatory Principles for Online Behavioral Advertising put forward by the Digital Advertising Alliance. To gain further knowledge on the subject, you may visit. https://www.aboutads.info/choices and https://www.networkadvertising.org/choices.

You have the right to opt-out of interest-based advertising, which will result in a cookie being placed in your browser accordingly. Even if you choose to opt-out of this type of advertising, you may still receive advertisements from Swan Energy, but they will not be customized to your experience. If you clear your browser's cookies at any point, it will remove the opt-out option and you will have to opt-out again.

 

Other Companies' Privacy Policies

Swan Energy includes links to social platforms such as LinkedIn, Twitter, Facebook, and Instagram on our Site. These websites have privacy policies that may differ from Swan Energy. If you submit personal information to these social media sites, you are subject to their privacy policies. We recommend you check the privacy policy of any website you plan to visit and engage with.

Maintain Accurate Information 

It is your responsibility to keep your account information current. If it is not, or contains mistakes, use your login to access your account and update your personal profile page. Your information is retained by Swan Energy based on our own schedule of retention to maintain legal compliance, to enforce other agreements, and to be used in dispute resolution.

Updates

This Notice may temporarily be updated or changed. When such an event happens, the date will be revised at the bottom of this Notice. If particularly significant changes are made, you will be informed via the email address listed in your account profile or via a notice on the Site prior to it taking effect. If you continue to use the Site after being notified, you are indicating that you accept the changes. 

Last updated on January 17, 2020.

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